Lufft named “Brand of the Century”
On Thursday evening, 22th November 2012 the pinnacle of German industrial brands were celebrated with word and image at the tenth “Brands of the Century” ceremony held at Berlin’s Hotel Adlon Kempinski. The standard reference work “German Standards – Brands of the Century” provides information on companies that help form the backbone of the “Made in Germany” brand. G. Lufft GmbH was named a “Brand of the Century” as part of the 10th anniversary edition of the brand lexicon. Book publisher Dr. Florian Langenscheidt was on hand to give the German Standards Brand Prize to Lufft CEO Klaus Hirzel who expressed his gratitude, especially for the recognition of 130 years of Lufft quality and innovations.
Thursday, 22th November 2012 – Prize award ceremony
(from left) Dr. Florian Langenscheidt, Klaus Hirzel, Tobias Weil and Peter Englisch
The history of Lufft began in 1881 as master optician Gotthilf Lufft founded a machine shop to build barometers according to a simple, but ingenious principle: measure barometric pressure with a metal membrane box that would expand and contract as the ambient pressure changed. Lufft’s barometers filled an existing gap in the market and by the turn of the century he had become the market leader in Germany. Over time, Lufft barometers became successful on an international level as well. Besides its climate measurement instruments for domestic use, Lufft was able to build its reputation for its service to industry, the craft trades and research. Lufft instruments were used on adventurous expeditions to Nanga Parbat in the Himalayas or in Greenland, for example.
Throughout its history, the family business had to face a variety of challenges, both to the business and in the production of new measuring devices. Today the Lufft brand stands for industrial climate measurement and professional environmental monitoring technology. Lufft now offers a broad and unique range of devices, data collectors and sensors for measuring physical variables. The Swabian company has sales around the world and subsidiaries in the U.S. and China. Currently a total of 80 employees work in development, production, sales and marketing departments at Lufft and embody the company’s principle of “Tradition and Innovation”, as they constantly seek to hone the precision of Lufft instruments. Production will start shortly of a new hand-held device, called the “world’s most accurate hand-held instrument for temperature measurement,” with an accuracy of +/- 0.00 “x”. The new series of hand-held devices will be on the market in 2013.
Brand-Seal – Lufft – Brand of the Century
More about the history of Lufft can be found in the “Brands of the Century” special edition “Guiding Lights in an Ocean of Brands.” Renowned media designer Mike Meiré was responsible for the design of the book which portrays specific brands and the story behind them. In addition to Lufft, brands such as tissue maker Tempo, appliance brand Miele and the Steiff teddy bear are presented.